Facebook Vs Google Display Advertising

Facebook Vs Google Display Advertising

In the world of advertising Google is still the lead actor. Google has reach to twice the internet user than Facebook.Advertisement Revenues  for Facebook are decreasing at the rate 6.5% whereas for Google it is increasing 1% / year. Google revenue is two times the Facebook.

Here's a summary:

Total Reach

Facebook: 51% of all internet users
Google: 90% of all internet users

Q1 Revenues

Facebook: $1.06 billion, down 6.5 percent year on year and down 32 percent sequentially.
Google: $2.9 billion, up 1 percent year on year and up 0.7 percent sequentially.

Click through rates

Facebook: 0.051%
Google: 0.4%
Average: 0.1%

Targeting

Facebook:

• Education
• Workplace
• Likes
• Location
• Demographics

Google:

• Interest
• Keywords
• Remarketing
• Location
• Demographics

Formats

Facebook: standard display ad, Sponsored Stories
Google: Text ads, image ads, video text overlay ads, mobile web game ads

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